Pure natural Skin whitening, skin lightening, and skin bleaching refer to the practice of using chemical substances in an attempt to lighten skin tone or provide an even skin complexion by lessening the concentration of melanin. Several chemicals have been shown to be effective in skin whitening, while some have proven to be toxic or have questionable safety profiles, adding to the controversy surrounding their use and impacts on certain ethnic groups. Skin lightening products -- also known as bleaching creams, whiteners, skin brighteners, or fade -- work by reducing a pigment called melanin in the skin. Most people who use lighteners do so to treat skin problems such as age spots, acne scars, or discoloration related to hormones. It is also a technique used to lighten naturally dark skin lightening report represents years and years of research done to discover safe and natural ways of getting rid of skin discolorations and achieving a beautiful and balanced skin tone.